Beyond The Match

Take advantage of our unique insights and roundup of the latest partnerships from the world of sports marketing. Our SPORTFIVE magazine BEYOND THE MATCH gives you the inside track on our fast-paced industry, with unmatched knowledge and expert opinions you can trust. Whatever industry you’re in or challenge you face, no one gets you closer to sports than SPORTFIVE.

Insights: Introducing AFF Championship

Insights: Introducing AFF Championship

Digital Innovation

Insights: What is the Metaverse?

Insights: What is the Metaverse?

Esports & Gaming

Insights: The new After Sales Platform

Insights: The new After Sales Platform

Hospitality

Insights: The new After Sales Platform

Insights: The new After Sales Platform

Hospitality

Insights: how Twitch can find its place in sports marketing

Insights: how Twitch can find its place in sports marketing

Activation
Success Story
Comprehensive Marketing
Image & Awareness
Internationalization

Welcome to the big stage: Taking Borussia Dortmund's international marketing to the next level

SPORTFIVE has been at BVB's side since 1999. Our outstanding national and international sales work has helped BVB grow into one of the leading Bundesliga and top European clubs.

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All Insights & Success Stories

  • Success Story
    Activation

    More Than A Game: Giving Back To The Community Through Football

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  • Success Story
    Activation

    Driving Fortinet’s Global Golf platform building brand, business, and CSR programming

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  • Success Story
    Athlete Management

    A Perfect Match: Schweinsteiger & Ivanovic for BRAX

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  • Success Story
    Shirt Partnership

    Convincing recipe for success: HSV and Popp Feinkost

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  • Success Story
    Premium Partnership

    Delivering the Los Angeles Lakers jersey patch partnership with Bibigo

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  • Success Story
    Esports & Gaming

    KitKat enters the Esports & Gaming space thanks to SPORTFIVE and build a rocket

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  • Success Story
    Image & Awareness

    Beyond football: The passionate partnership between Borussia Dortmund and Evonik

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  • Success Story
    Hospitality

    Carlsberg - probably the best hospitality experience

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  • Success Story
    Hospitality

    ORANGE`s activations at UEFA EURO™ & AFCON

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  • Success Story
    Athlete Management

    Painters against Thomas Müller – a shining challenge for Caparol

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  • Sustainability

    Sailing towards sustainability

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  • Digital Innovation

    Metaverse: New opportunities for sports marketing

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  • Sports Update

    Insights: Special Olympics

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  • Activation

    Time to prick up your ears: podcasts for football clubs

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  • Sustainability

    Insights: sustainable sports sponsorship

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  • Sports Update

    An entire generation speaks hip-hop – even in sport

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  • Success Story
    Activation

    SPORTFIVE for Totalbet: Win-Win for brand, club & fans

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  • Perimeter Advertising

    Insights: Perimeter Advertising in Sport

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  • Digital Innovation

    PLAYBOOK | An intro to the Web 3

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  • Success Story
    Image & Awareness

    Distributing Netball to the World

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  • Success Story
    Internationalization

    Internationalizing the Spanish soccer team Atlético de Madrid

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  • Image & Awareness

    Players vs. clubs: Who will win the Game?

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  • Success Story
    Sustainability

    Special Olympics: Let me win. But if I cannot win, let me be brave in the attempt.

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  • Sports Update

    Insights: Welcome to the decade of handball!

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  • Sports Update

    Insights: FIFA 23 - The Last Chapter

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  • Success Story
    Digital Innovation

    Back with a Bang – HSBC Singapore Rugby Sevens 2022

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  • Success Story
    Esports & Gaming

    EA SPORTS FIFA 22 - Activating the World's Game

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  • Success Story
    Digital Innovation

    Taking a Digital-First Approach for the AFF Championship 2020

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  • Success Story
    Athlete Management

    Helping Golf Superstar Jon Rahm thrive on and off the course

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  • Internationalization

    Insights: The NFL Across the Pond

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  • Sports Update

    Insights: WSL Ready to Excel

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  • Sports Update

    Insights: UEFA Men's Champions League 2022/23 Preview

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  • Esports & Gaming

    Insights: Rocket League broadcast

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  • Esports & Gaming

    Insights: The Women Changing Game in Esports

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  • Digital Innovation

    Insights: 5 Takeaways from the iSport Connect Web3

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Beyond the Match
The SPORTFIVE Magazine

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