THE LEGEND FROM SAXONY
Become a Partner of Dynamo Dresden!
Experience the unique charm of Dynamo Dresden and discover powerful partnership opportunities with a regional and national reach.
Contact us now!+ 29,000
club members
Ø 3.7 Mio.
web page views per month
+ 30,000
people on average in the stadium at home matches
Pride of the entire city – and beyond!
With over 29,000 members, SG Dynamo Dresden is one of the largest clubs in eastern Germany. But Dynamo is much more than just a football club: it embodies identity, emotion and living history. For decades, the club has played a key role in shaping sporting and cultural life in Dresden and its entire region.
Dynamo. Dresden stands for passion, solidarity and a distinctive fan culture. Whether on the pitch, in the stands or in everyday life - the black-and-yellows are symbols of steadfastness, tradition and an unshakable belief in success. Dynamo is home to talents, professional players, volunteers, fans and partners. Always in black and yellow. Always with heart and dedication.
Supporting Dynamo means becoming part of an inspiring story and shaping a future to be proud of, based on pride, courage and vision.
Achieve more together – as a partner at our side!
Dynamo Dresden embodies sporting passion and offers a robust foundation for long-lasting partnerships. Our partners benefit from our unique charisma, deep-rooted regional ties, and our emotionally charged, nationwide brand.
Whether you are a medium-sized company or a global player, joining forces with Dynamo means becoming part of a network built on trust, authenticity and shared growth. Sponsoring Dynamo means more than just visibility: it means participating in a genuine movement that inspires and connects people.
The Focus Is On Your Brand – emotional, authentic, Dynamo
Success on the Pitch, Visibility for Your Company!
As a partner of Dynamo Dresden, one of Germany's most traditional football clubs, you benefit from its charisma. With tens of thousands of loyal fans at the Rudolf Harbig Stadium and extensive media coverage, you can connect with your target audience in an emotional, direct and authentic way. Whether in the stadium, at exclusive events or through bespoke activation measures, your brand will take centre stage at Dynamo Dresden. Harness the emotional power of the legendary club and boost your brand awareness by partnering with Dynamo Dresden!
Home Games With Atmosphere: Experience the Rudolf Harbig Stadium!
Centrally located, modernly equipped and regularly sold out: the Rudolf Harbig Stadium is the emotional heart of Dynamo Dresden. This is where tradition, passion and spine-tingling moments come together. The stylish hospitality areas offer the perfect setting for an exclusive football experience, with options ranging from comfortable business boxes to atmospheric VIP lounges. As a partner, you can invite your guests to a venue that will inspire enthusiasm and leave a lasting impression.
Maximum presence – in the stadium and beyond!
Dynamo Dresden offers your brand a powerful platform with high visibility in the stadium, extensive digital reach and regular TV coverage of DFB Cup and third division matches. From LED perimeter advertising to bespoke activations, we will showcase your company in an engaging way, reaching a diverse and attentive target audience. This will ensure that your brand gains lasting attention in the context of Germany's most popular sport.
Business meets football: networking in a unique setting
The exclusive VIP areas at the Rudolf Harbig Stadium provide an ideal setting for building and nurturing business relationships. Whether with customers, partners or potential contacts, match day becomes a valuable business opportunity. In a relaxed setting, accompanied by first-class service and sporting highlights, meaningful conversations are sparked. Use Dynamo Dresden as a platform for sustainable networking on equal terms!
Social, Communal, Dynamo
Sustainability at SGD
"Our mission statement clearly states that sustainable action must be an essential part of fulfilling our dream, according to the club's own self-image. As the largest club in the region, we take social and ecological responsibility for Dynamoland, our home city of Dresden, and its inhabitants. Prudent management is a cornerstone of a successful, sustainable future."
This encompasses our stakeholders. We are committed to fulfilling our social and economic responsibilities towards our fans, members, employees, players and partners.
This includes club management and organisation. Our aim is to implement sustainability holistically, thereby promoting the development of the club, its employees and its players.
This includes the environment and resources. In line with our commitment to sustainability, we aim to raise awareness of the careful use of resources, highlight abuses, set an example and minimise our ecological footprint. Furthermore, we aim to collaborate with the state capital of Dresden to develop our living space in a sustainable manner.
Our fundamental strength lies in solidarity. In the area of sustainability in particular, we can achieve significantly more collectively than we can alone. This is why partnerships are essential. Above all, the SGD is committed to placing a clear regional focus on the Saxon capital and Dynamoland. To this end, we will expand our cooperation with the city of Dresden to include members, fans, and residents. Initial projects include creating a mobility concept for travelling to and from the Rudolf Harbig Stadium, organising planting campaigns in city parks, schoolyards and kindergarten grounds, and improving waste and recycling management by introducing reusable drink and food containers, for example.
SPORTFIVE – Your Contact For a Perfect Partnership
Sports marketing agency SPORTFIVE is responsible for marketing SG Dynamo Dresden's marketing rights, hospitality services and digital offerings, with the aim of positioning the club through targeted partnerships and activations. SPORTFIVE also offers interested companies a wide range of sports marketing measures that can be implemented as part of a partnership.
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CONTACT US!
Your Partnership With SG Dynamo Dresden
Would you like to find out more about partnering with SGD, or are you interested in other opportunities with the club? Register now and we will get back to you shortly! Alternatively, you can contact Maik Hägner, your personal representative, by emailing [email protected] or calling +49 176 119 903 47.
