BE PART OF CRICKET HISTORY

The International Masters League (IML) is an electrifying T20 cricket league that brings together legendary icons from six cricketing powerhouses with large fan bases – India, Sri Lanka, Australia, England, South Africa and West Indies. More than just a tournament, the IML celebrates cricketing excellence and heritage, crafted to capture a wide-ranging audience across generations.

Season 2 will unfold in 2026 with high-intensity matches scheduled during prime-time slots, strategically positioned for maximum reach across both over-the-top (OTT) platforms and traditional television. This dual-channel strategy ensures unprecedented viewership, tapping into both urban digital natives and mass-market TV audiences.

The league’s Caravan-style structure offers a dynamic and immersive journey, with each city serving as a cricketing carnival, building anticipation and fan engagement along the way. A high-stakes Round Robin format sets the stage for dramatic rivalries, culminating in edge-of-the-seat Semi-Finals and a blockbuster Grand Finale.

The IML is not just a cricket tournament, it’s a cultural phenomenon in the making. As India’s fastest-growing sports entertainment property, the IML presents a rare and strategic opportunity for brands to ride the wave of a rapidly expanding, deeply passionate fanbase by aligning with the legends who’ve defined the game.

With a staggering 243.9 million media impressions and a robust 4.6 million social reach, the IML delivers nationwide visibility that transcends platforms, combining the reach of television with the virality of digital, all under one electrifying banner. This is visibility that doesn’t just make noise, it moves markets.

As a first-mover in one of India’s most exciting and emerging leagues, your brand can claim a category-exclusive presence through marquee roles such as Title Partner, Global Partner, Umpire Partner, and Official Sponsor. From on-ground stadium branding and in-game activations to bespoke content collaborations, VIP hospitality, player access, digital rights, and match tickets, the IML is engineered to deliver 360° engagement and unforgettable brand experiences.

Showcasing a collection of cricket’s most celebrated icons, including Sachin Tendulkar, Brian Lara, Kumar Sangakkara, Jacques Kallis, Eoin Morgan, Shane Watson, Jonty Rhodes and Yuvraj Singh, alongside a Governing Council of Sunil Gavaskar, Shaun Pollock and Sir Vivian Richards, IML presents an opportunity to position your brand alongside legends who command global respect and generational loyalty.

This is your exclusive chance to align with the legends of the game, unlock powerful storytelling opportunities, and embed your brand in the hearts of millions of passionate fans.

Leverage their star power, credibility, and influence to elevate your brand presence like never before and become an unforgettable part of cricketing history. Because when legends take the field, the world watches and your brand leads the conversation.