Become a partner of FC Bayern Basketball
Climbing Europe’s ranks: Bayern Munich’s basketball team is following in the footsteps of its football squad – offering attractive sponsorship potential for all industries.
Become a partner22.7 million
Germans are interested in basketball
7.9 million
are interested in FCBB
+ 30 %
uptick in interest in basketball over the past three years
FCBB is raising the bar
More so than almost any other club, FC Bayern Munich stands for size, excellence and sporting success. Across Germany and Europe, the club is greeted with appreciation and respect from fans and opponents alike.
FC Bayern Basketball is on the up, raising the bar in the Basketball Bundesliga easy credit BBL and in the Turkish Airlines EuroLeague as the reigning German champion and cup-holder. FCBB has had a new home at the SAP Garden in the Olympiapark since 2013, bringing elite sport to one of Europe’s most innovative arenas.
A confident part of the Bayern universe
The goal is clear: FCBB wants to keep writing its success story. The foundations for this have already been laid.
The basketball department isn’t just an ultra-professional expansion of one of the world’s most successful football clubs: in brand communication, FCBB also sets store by a confident vision and strategy concept. In the process, FCBB can build on its own network and embody the independence encapsulated in the claim “We ball together” while also tapping into the value offered by the FC Bayern family. Beyond this, FBB is developing in line with the club’s overarching ideals and traditions thanks to the dynamism, energy and rich ideas of basketball culture. In the long term, FCBB offers one of the most appealing sports sponsorship opportunities in Germany’s most flourishing region.
Top-class basketball that spreads enthusiasm and boosts your brand
A partnership with FC Bayern Basketball
Experience the fascination of basketball – and make use of a partnership with FC Bayern Basketball to show off your brand to powerful effect. Be it via maximum presence, emotional events or strong network effects – this is a unique platform to showcase your message to an enthusiastic audience and bolster your brand sustainably.
Hospitality at the SAP Garden Club
With a partnership in the hospitality area at FC Bayern Basketball, you can experience top-class sport first-hand and enjoy exclusive VIP perks. From luxurious lounges to customised business surroundings, the VIP area within the SAP Garden offers you and your guests a first-rate backdrop to enjoy unforgettable moments of basketball and forge valuable contacts.
Look forward to comfortable seats and exquisite culinary highlights amidst a modern, stylish ambience.
In the spotlight: reach and presence with FCBB
A partnership with FC Bayern Basketball gives your brand the ultimate visibility at national and international games and on the club’s digital channels. Thanks to the innovative infrastructure at the new SAP garden, you can enjoy modern advertising options like LED displays and a unique brand experience backdrop.
Innovative stage for partner communication at the BMW Park
As the second venue alongside the SAP Garden, BMW Park sets new standards in partner communication. With the world's first full-surface LED sports floor, it opens up innovative opportunities to present partner messages during the game in a spectacular and striking way.
Image transfer and emotions for your brand
FC Bayern Basketball combines values such as team spirit, passion and sporting excellence – emotions that can be transferred to your brand. With a partnership, you can tap into a sport-loving target group and create lasting, emotion-laden moments that create strong brand connections.
Business and networking included
Gain access to the world of FC Bayern. Network within the “Business Circle”, FCBB’s business club with more than 250 companies from a wide range of sectors. Experience money-can’t-buy moments with customers and partners at events and on match day. Meet FCBB players and functionaries.
FC Bayern Basketball
FCBB takes responsibility
FC Bayern Basketball stands for more than just sporting success. Off the court, too, the club is involved in education, integration and social justice.
FCBB has been active in the Munich metropolitan region for years, supporting fellow citizens via its in-house charity programme HELPSIDE. The club’s aim is to play a pioneering role in social sustainability within Munich and the surrounding area. In conjunction with FCBB, your brand could support sustainable, social and voluntary commitment in and around Munich.
The One Team programme was founded in 2012 by EuroLeague Basketball and Turkish Airlines to promote the integration of disadvantaged minorities.
Within this programme, FCBB has already supported projects for young refugees in conjunction with the sports association DJK Rosenheim. Currently, it is working with Bellevue di Monacu, a residential and cultural centre for refugees. The goal of the partnership is to promote cohesion, self-determination and societal participation, along with an inclusive society.
The FCBB Verein(t) project sees FC Bayern Basketball support other sports clubs via a free network that supports dialogue and training. The project aims to bolster amateur sport and get children and adults excited for exercise and team spirit.
Participating clubs can enjoy free events and webinars, a monthly newsletter and exclusive opportunities for interaction.
The work with up-and-coming players at FC Bayern Basketball sets store by the personal and sporting development of talented young people, with a focus on individual promotion instead of short-term success. An experienced coaching team supports players from their early days in the U10 area to top-league professional teams.
Children are introduced to basketball at a young age, thanks to collaborations with Munich primary schools and the SAG school programme, while talented club players can gain pro experience early on via dual licences.
“WE BALL TOGETHER” embodies the connection between the club, the team, and the fans. FC Bayern Basketball is founded on three principles:
We care together – responsibility for sport, society and the city
We create together – creativity as a driver of innovation
We fight together – with total dedication for ongoing success.
SPORTFIVE – your contact for a basketball partnership
The sports marketing agency SPORTFIVE has been responsible for handling FC Bayern Basketball’s marketing rights since 2020, actively supporting the club with attracting partners and sponsors. In addition, SPORTFIVE offers companies various opportunities for activation and collaboration as part of partnerships with FCBB.
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A partnership with FC Bayern Basketball
Want to learn more about a partnership with FCBB or interested in further information about this up-and-coming basketball club? If so, leave us your contact details and we’ll get in touch with you immediately.
Alternatively, reach out to your personal contact Patrick Seidel directly on [email protected] or by telephone at +49 (0)152 900 18 999.
