Atlantic joins forces with Stade Français Paris: A partnership for performance and team spirit

A PARTNERSHIP ROOTED IN SHARED VALUES  

For over 55 years, Atlantic has been innovating and designing heating, domestic hot water, ventilation and air conditioning solutions in France that improve the daily lives of millions of households.  

By joining the exciting world of rugby, Atlantic is reaffirming its commitment to supporting the strong values of French sport and associating itself with those who embody them with passion.  

This strategic partnership also aims to raise Atlantic's profile among the general public, consolidating its position as a trusted brand and undisputed leader in thermal comfort solutions. 

INCREASED VISIBILITY AND NATIONAL REACH FOR ATLANTIC  

This major partnership comes with a comprehensive visibility package designed to maximise Atlantic's reach. The brand will appear on the left pocket of the professional team's jersey for the duration of the contract, both during home and away matches. But Atlantic's visibility will not stop there. The brand will also benefit from privileged exposure at the Jean Bouin stadium, as well as a notable presence on Stade Français Paris' various communication channels. In addition, specific initiatives will be implemented on match days, offering unique interaction with fans. 

This ambitious programme aims to anchor the Atlantic brand in the minds of a dynamic, broad and engaged audience, bringing together an ever-growing number of spectators and television viewers. 

AN EXPERIENCE SHARED WITH ATLANTIC CUSTOMERS  

As part of this partnership, Atlantic will have a unique opportunity to involve its customers in the highlights of the capital's club season.Through exclusive stadium events, special operations and unique immersive experiences, Atlantic will invite its customers to share in the excitement and fervour of rugby. It is a special way to thank those who bring the brand to life every day, offering them memorable moments at the heart of sporting passion.  

This partnership between Atlantic and Stade Français Paris embodies a shared vision of excellence, commitment and well-being, both on and off the pitch. 

Gilles MOLLA, Managing Director of Atlantic Home Heating, said: "We are delighted to announce this strategic partnership with Stade Français Paris. This alliance goes far beyond simple visibility; it is rooted in shared values of excellence, commitment and support for French sport. By associating Atlantic with the exciting world of rugby, we not only want to strengthen our awareness and leadership position, but also offer unique and memorable experiences to our customers by sharing the excitement of the matches with them. This ambitious initiative will enable us to reach a wide and engaged audience, both on the field and in their homes."  

Thomas LOMBARD, Director of Stade Français Paris, confirms: "We are very proud of this partnership with Atlantic Home Heating. It is always a pleasure to welcome a brand with which we share a common vision of development, innovation and excellence.This partnership, based on strong shared values, will enable us to build ambitious and sustainable projects that will benefit both our brands. It is fully in line with our CSR policy, contributing to the promotion of responsible and innovative actions that serve both our organisations." 

Xavier ODDONE, Managing Director of SPORTFIVE France: "This collaboration perfectly illustrates what we want to build at SPORTFIVE: a genuine partnership between a leading French brand, Atlantic, and an iconic French rugby club, Stade Français Paris. The energy, proximity and warmth that Atlantic brings to homes resonate fully with the emotion and fervour that rugby and the club inspire. We are proud to have been involved in creating this alliance."