.jpg)
Published on September 24th, 2025
Location: France
Toulouse Football Club and 123 Pare-Brise extend their partnership
Paris, September 24, 2025 – Toulouse Football Club is pleased to announce the extension of its partnership with 123 Pare-Brise, the club's Official Label since last season, for an additional season. This new season of collaboration will feature renewed activations, with events on the Stadium forecourt and challenges organized at halftime directly on the pitch, allowing fans to experience the Stadium up close and personal. This alliance was facilitated by SPORTFIVE, an international sports marketing agency.
.png)
Founded in May 2020 by industry professionals, 123 Pare-Brise has established itself as a leading brand in automotive glass repair and replacement. The brand was named Best Brand 2024 by Capital magazine and also ranked first among the highest-rated brands on Google for 2023 in its category.
During the first season of the partnership, Toulouse Football Club implemented original activations and, in particular, offered dozens of fans the opportunity to walk on the Stadium pitch during original challenges organized at halftime.
The highlights of this new season of partnership will continue to be focused on fans, with entertainment on the Stadium forecourt to liven up the pre-match atmosphere and half-time challenges to give fans the chance to experience a home game from the heart of the pitch.
This extension confirms the shared desire of Toulouse FC and 123 Pare-Brise to offer fans ever more engaging and memorable experiences.
Benjamin AMIRAULT, CEO of Toulouse Football Club, said: “We are delighted to continue our collaboration with 123 Pare-Brise, a dynamic and innovative brand with a nationwide presence in France. This partnership confirms Toulouse FC's ability to partner with brands that have a national reach and share our desire to create ever more engaging experiences for our community.”
Ludovic VAESKEN, Associate Director of 123 Pare-Brise, added: “Extending this partnership confirms our commitment to Occitanie and to the club. We look forward to continuing to create experiences for Toulouse fans.”
Eric LUCAS, Director of the Occitanie Region: "We are delighted to continue this partnership! With TéFéCé, we will continue to promote our services and offers."
Xavier ODDONE, Managing Director of SPORTFIVE: “We are delighted to have supported the renewal of this partnership, which will enable Toulouse FC and 123 Pare-Brise to continue their initiatives for the benefit of fans.”
-
About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
-
Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373
