Published on July 25th, 2025
Location: France
Stade Français Paris and France Pare-Brise: a sustainable, committed and forward-looking partnership
Paris, July 25, 2025 – SPORTFIVE, an international sports marketing agency, is delighted to support the renewal of the partnership between France Pare-Brise, a French network specializing in glass repair and recalibration, and Stade Français Paris, an iconic club in the TOP 14. For the third consecutive season, this collaboration illustrates a shared commitment to strong values: dedication, team spirit, and initiative.
Enhanced visibility
Since 2022, France Pare-Brise has been partnering with one of the most historic clubs in French rugby. This is a strong choice, given that rugby is becoming increasingly popular:
The 2023 World Cup, marked by unprecedented public enthusiasm,
The French team's Olympic victory in the 7s at the 2024 Paris Olympics,
Growing media coverage by Canal+ of the TOP 14.
This alliance with Stade Français Paris is part of France Pare-Brise's drive to professionalize its communications, as it seeks to establish a lasting presence in the daily lives of French people through a sport that conveys meaning and emotion.
We are delighted to be working with Stade Français Paris and France Pare-Brise to develop an engaging communication strategy that puts fans at the heart of the experience.
Benjamin DEBLICKER, SVP Sales SPORTFIVE France
Concrete actions and closer ties with fans
Beyond visibility on the club's official uniforms, the partnership between France Pare-Brise and Stade Français Paris is embodied in an ambitious activation plan, co-developed with SPORTFIVE. This collaboration translates into the brand's presence on the club's official uniforms, interactive digital campaigns on social media, the creation of exclusive content, personalized newsletters, and immersive in-stadium experiences.
Each of these initiatives is designed to promote the France Pare-Brise brand as closely as possible to the Stade Français Paris community, while strengthening a strong and lasting emotional bond with fans.
Grégoire Papillard, CEO of France Pare-Brise: “Stade Français Paris is a flagship club in French sports. This partnership offers us the opportunity to strengthen our visibility with the general public. Together, we will continue to deliver memorable experiences to supporters and develop engaging initiatives for both our community and the club's fans.”
Thomas Lombard, CEO of Stade Français Paris: “We are very pleased to continue this journey with France Pare-Brise, a loyal and committed partner by our side for the past three seasons. Their involvement in the life of the club and their desire to build connections with our supporters resonate with our sporting and human values. Together, we aim to keep innovating, thrilling the public, and strengthening the positive momentum around Stade Français Paris.”
Benjamin DEBLICKER, SVP Sales SPORTFIVE France “We are delighted to be working with Stade Français Paris and France Pare-Brise to develop an engaging communication strategy that puts fans at the heart of the experience. This third season marks a new stage in a collaboration that combines performance, proximity, and innovation.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373
