Published on March 11th, 2025
Location: Global
Kave Home Partners With Barcelona Open Banc Sabadell
Barcelona, March 10 2025 - Girona-based furniture brand Kave Home has signed a sponsorship agreement with the Barcelona Open Banc Sabadell, a partnership facilitated by leading global sports marketing agency SPORTFIVE. As part of this collaboration, Kave Home will provide exclusive designs for the tournament, including a bespoke pedestal for the iconic Conde de Godó Trophy, as well as furnishing the Hospitality and VIP areas.
SPORTFIVE has played a key role in bringing this partnership to life, having been actively consulting Kave Home on its broader sports strategy. After careful analysis, SPORTFIVE identified tennis as the ideal platform for Kave Home to strengthen its brand presence, aligning its values of craftsmanship, design, and tradition with one of the most prestigious clay-court tournaments in the world.
To mark the beginning of this partnership in the 2025 edition, Kave Home has designed a unique display stand for the Conde de Godó Trophy. Crafted from oak wood with vertical relief plates and elegant brushed gold finishes, the cylindrical pedestal is more than a functional piece - it is a tribute to the legacy of the tournament’s past champions since 1953. This fusion of tradition, expert craftsmanship, and modern design reflects Kave Home’s philosophy of creating furniture that is not just decorative, but an integral part of memorable experiences.
Beyond the trophy pedestal, Kave Home’s designs will feature prominently in the tournament’s Hospitality area. Over 200m² of premium spaces, including the VIP reserved area, terrace 0, and the prestigious presidential box will be outfitted with selections from Kave Home’s latest Outdoor collection. Featuring materials such as acacia wood, galvanized iron, and braided rope, the collection embodies Mediterranean elegance, ensuring both comfort and refined aesthetics in these exclusive settings.
From a brand leadership perspective, this partnership is an exceptional fit for Kave Home. By integrating into such a historic tournament, Kave Home not only showcases its commitment to quality and design but also connects with an engaged audience that values tradition and excellence.
Sergi Vieta - Managing Director, SPORTFIVE Iberia
Sergi Vieta, Managing Director of SPORTFIVE Iberia, emphasized the significance of this collaboration: “From a brand leadership perspective, this partnership is an exceptional fit for Kave Home. By integrating into such a historic tournament, Kave Home not only showcases its commitment to quality and design but also connects with an engaged audience that values tradition and excellence. At SPORTFIVE, we are proud to have guided Kave Home in identifying tennis as the right platform and bringing this partnership to fruition.”
This partnership underscores the shared values of Kave Home and the Barcelona Open Banc Sabadell - Conde de Godó Trophy, celebrating excellence, heritage, and innovation in both sport and design. With SPORTFIVE’s strategic guidance, Kave Home is set to make a lasting impact on the world of tennis, reinforcing its position as a leader in stylish and functional furniture design.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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Kave Home
Kave Home is a Mediterranean brand specializing in designer furniture and home décor, boasting over 40 years of history. Headquartered in Sils (Girona), the brand has a global presence across five continents with more than 140 points of sale. Kave Home is committed to excellence in design, quality, affordability, and sustainability.
Press contacts
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David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
