Published on November 21st, 2024
Location: Global
IHF Partners With Würth For The 2025 IHF Men's & Women's Handball World Championships
Hamburg, November 21, 2024 — The International Handball Federation (IHF) today announced Würth as an official partner for the 2025 IHF Men's and Women's Handball World Championships. This partnership, brokered by SPORTFIVE, the exclusive marketer of the global media and marketing rights for all IHF World Championships through 2031, will position Würth prominently on the global handball stage, leveraging the sport’s worldwide reach to enhance brand visibility.
The collaboration encompasses both major handball events in 2025: the IHF Men’s World Championship taking place in January across Norway, Denmark, and Croatia, followed by the IHF Women’s World Championship in December in Germany and the Netherlands. This partnership reflects a significant investment in both the men’s and women’s competitions, highlighting Würth’s commitment to supporting handball on a global scale.
Würth will benefit from an extensive package of marketing rights, ensuring broad exposure across both live event settings and global broadcast channels. This includes prominent branding opportunities within the arenas and across key televised moments, enabling Würth to reach millions of fans worldwide and maximize engagement with handball enthusiasts.
Fritz Hollweck, Head of Sportsponsoring at the Würth Group shared his enthusiasm about the partnership: "We are proud to be a partner of the Handball World Championship 2025. Team spirit, precision and a good portion of passion – these are not only success factors in handball, but also values that we live by at Würth. Together with the players, fans and organizers, we are looking forward to exciting matches.
"Team spirit, precision and a good portion of passion – these are not only success factors in handball, but also values that we live by at Würth."
Fritz Hollweck, Head of Sportsponsoring at the Würth Group
"We are excited to welcome Würth as a partner for the 2025 IHF Men’s and Women’s World Championships," said Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE. "This partnership goes beyond traditional sponsorship, with Würth strategically activating their brand across both tournaments to maximize engagement. Their commitment to both the men’s and women’s competitions reflects our shared goal of advancing handball’s profile on the world stage."
The 2025 championships are set to captivate audiences worldwide, providing Würth with an unrivaled platform to connect with a passionate, international fan base. This partnership not only strengthens Würth’s visibility in key European markets but also underscores its dedication to supporting high-energy, team-oriented sports.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About IHF
Established in 1946, the International Handball Federation (IHF) is the governing body of global handball and its disciplines. Representing 209 Member Federations, the IHF is the organiser of all indoor, beach and wheelchair handball World Championships.
With the aim to continuously develop and grow the Olympic sport of handball and its disciplines all over the world, the IHF has initiated several global projects that focus on cooperation and education to raise the global level of the sport.
Promoting the Olympic values, the IHF seeks to unite the handball community as we all work towards one common goal: a peaceful and better world through sport. -
About the Würth Group
The Würth Group is the global market leader in the development, production, and sale of assembly and fastening materials. Other trading and production companies, known as the Allied Companies, operate in related business areas, ranging from electrical wholesale and electronics to financial services. The Group currently employs more than 88,000 employees in over 400 companies with more than 2,700 shops across 80 countries. The Group achieved sales of EUR 20.4 billion in the 2023 fiscal year. With over 8,000 employees, Adolf Würth GmbH & Co. KG in Künzelsau is the largest single company in the Würth Group.
Press contacts
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Louisa Grotkamp
Senior Manager Marketing Communications
louisa.grotkamp@sportfive.com
