Published on April 17th, 2025
Location: France
Homair supports amateur soccer clubs
Homair, a specialist in camping holidays, is partnering with Act for Sport, an organization committed to supporting grassroots sports, to launch a solidarity initiative aimed at amateur football clubs. This program, led by SPORTFIVE, an international sports marketing agency, aims to support 55 clubs across the country by providing them with equipment. The initiative seeks to promote access to sports and encourage values such as sharing, togetherness, and pushing one's limits.
A concrete program for amateur clubs
Until May 5, 2025, amateur football clubs can submit their applications on the dedicated platform. Following the selection process, 55 clubs will be supported by Homair for the 2025/2026 season, with a total of 1,430 kits provided.
Selected clubs will receive, for their youth teams (U8 to U13), 24 Puma jerseys, 24 Puma shorts, 24 pairs of Puma socks, and for the two volunteer coaches, 2 Puma track jackets and 2 Puma track pants. The donated kits will be personalized with the club's logo, the Homair logo, and the players’ numbers.
The program is open to all amateur clubs across France, with particular attention given to gender diversity and the inclusion of everyone in the practice of football.
By accompanying Homair in this project, we are reinforcing our mission: connecting brands to territories through sensible, impactful actions.
Benjamin DEBLICKER, SVP Sales SPORTFIVE France
Shared values at the heart of the partnership
Through this partnership with Act for Sport, Homair reaffirms its commitment to making sports accessible to everyone, supporting local communities, and promoting the educational values of amateur football: team spirit, respect, and solidarity. By providing tangible support to local clubs, the brand aims to encourage young people to take part in sports while highlighting the essential connection between sports, youth, and shared experiences. This initiative reflects the brand’s core values, rooted in conviviality, freedom, and accessibility.
Quentin Schaepelynck, Managing Director of Homair “At Homair, we firmly believe that sport is a powerful driver of social connection, balance, and well-being, especially for young people. In our campsites, sport is already an integral part of daily family life, thanks to well-equipped facilities, a variety of activities, and inclusive entertainment.
This partnership with Act for Sport allows us to take this commitment even further by offering tangible support to amateur clubs on the ground—where the passion to move, improve, and share is born. It’s also a way to build positive bridges between local communities, holidays, and grassroots sports, encouraging a form of participation that is inclusive, accessible, and sustainable.”
Guillaume Sarfati, Co-founder of act for sport "We are very proud to launch this initiative with Homair, which is genuinely committed to making it easier for young football players to engage in sports at a local level. It's a clear intent from the brand to shift towards purpose-driven communication, proving that impact can enhance both image and reputation."
Benjamin DEBLICKER, SVP Sales SPORTFIVE France “By accompanying Homair in this project, we are reinforcing our mission: connecting brands to territories through sensible, impactful actions. This partnership is a perfect illustration of how amateur sport can become a powerful lever for local commitment and cohesion.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373
