Published on November 28th, 2024
Location: Global
SPORTFIVE Partners with Leisu Sports to Stream the ASEAN Mitsubishi Electric Cup™ 2024
Shanghai, November 29, 2024 – Leading global sports marketing agency SPORTFIVE, the ASEAN Football Federation’s (AFF) exclusive commercial partner has awarded Leisu Sports streaming rights for the two major AFF national team and club events - the ASEAN Mitsubishi Electric Cup™ 2024 and the ASEAN Club Championship Shopee Cup™ in China.
Through this collaboration, SPORTFIVE and Leisu Sports, a leading sports streaming platform in China aim to bring premium ASEAN football programming to the Chinese market while extending the reach of the ASEAN Mitsubishi Electric Cup™ 2024 and the ASEAN Club Championship Shopee Cup™ beyond Southeast Asia.
Jerry Wang, Managing Director of SPORTFIVE Greater China, said: “Through our partnership with Leisu Sports, football fans in China will be able to follow all the action and excitement from ASEAN’s top two competitions. We look forward to working with Leisu Sports to deliver quality, engaging ASEAN football content from the ASEAN Mitsubishi Electric Cup™ 2024 and the ASEAN Club Championship Shopee Cup™ including real-time match data and in-depth statistical analysis during live streams to their growing China-based audience.”
"Through our partnership with Leisu Sports, football fans in China will be able to follow all the action and excitement from ASEAN’s top two competitions."
Jerry Wang, Managing Director of SPORTFIVE Greater China
Programming for the ASEAN Mitsubishi Electric Cup™ 2024 and the ASEAN Club Championship Shopee Cup™ matches will be available on www.leisu.com and the Leisu Sports app.
The ASEAN Mitsubishi Electric Cup™ is the region’s leading football event and will be returning for its 15th edition this year, with Thailand looking to successfully defend the title won in 2022 with a 3-2 aggregate win over Vietnam in the final. The month-long tournament kicks-off on December 8th.
The inaugural ASEAN Club Championship Shopee Cup™ kicked-off on August 21st this year with 12 of the leading clubs from around Southeast Asia drawn to face one another in the first official competition of its kind in the region.
For more information about the two events, please visit https://aseanutdfc.com/ and @aseanutdfc on Instagram, Facebook, TikTok, YouTube and X.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About ASEAN Football Federation (AFF)
Headquartered in Kuala Lumpur, Malaysia, AFF is the sub-regional governing body of football in the ASEAN region, and part of the Asian Football Confederation (AFC) and FIFA. Founded in 1984, AFF has 12 Member Associations – Australia, Brunei DS. Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore Thailand, Timor-Leste and Vietnam. The organization administers football in Southeast Asia and manages its regional competitions which include the ASEAN Mitsubishi Electric Cup™, ASEAN Shopee Cup™, ASEAN U-23 Championship and ASEAN Women’s Championship among others.
aseanfootball.org / aseanutdfc.com / #aseanutdfc
Press contacts
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Ellen Liu
ellen.liu@sportfive.com +86 187 5611 4606
